One way to make this tactic more effective is to combine the incentive with the principle of scarcity, and make it a time-limited discount.
By offering shoppers free shipping or a discount off their purchase price, it might just be the tipping point to win customers back to their abandoned shopping cart. Sometimes all that’s needed to entice shoppers to reconsider their purchase is a small incentive package with your already awesome products. Sweeten the deal with a limited-time promotion Be sure to carefully consider the amount of available inventory since you can aggravate your relationship with customers by overpromising and failing to fulfill the order. Just be sure to position the action as an act of goodwill and see how shoppers respond. You can also test “holding inventory” for shoppers who have placed limited edition items in their cart but haven’t purchased yet. Shoppers need to act now or else they’ll miss the opportunity to purchase. Here are a few phrases that do a good job of communicating urgency to spur shoppers into action:Īdditionally, if you’re selling items that are low in inventory, don’t shy away from letting shoppers know that there might not be enough to go around. Recapture more lost revenue by leveraging principles like urgency and scarcity in your email copy. You can also include a sweet deal to lure them back Final reminder to complete their purchase Messaging that creates urgency & reminds them to purchase Image of the product(s) (pre-configured) Image of the product(s) (what is it they forgot) What should abandoned cart emails contain at each stage? Edit Email Sequence Sending more than 3 emails isn’t advised, because you run the risk of annoying the recipient and getting placed permanently in their spam folder. You could also add a deal to this third email as a final attempt to recover the sale. Your third and final email is a last-ditch attempt to re-engage with shoppers who are unresponsive to the two prior emails. Ideally, re-engagement and abandoned cart recovery should happen in emails one and two. Consider building a three-email sequence to engage with abandoned shoppers, and have the first email set to fire 30 to 60 minutes after cart abandonment. To make the most of this opportunity, online retailers should make it a priority to reach out to shoppers within the first hour of cart abandonment. The moment a shopper abandons their shopping cart, your online business has a narrowing opportunity to engage with potential customers and get them to purchase while the intent to buy is very high. But in reality, your business should not wait that long. The common practice is to send the first email 3, 6, or 10 hours after a shopper has abandoned their cart. The best time to send abandoned cart emails is within the first hour of shopping cart abandonment. The best time to send abandoned cart emails & how many you should send Here are 5 abandoned cart email best practices you can use to recover lost sales. It will even provide a quick link back to their checkout. The best abandoned cart emails present conversion-focused email copy that remind shoppers of their abandoned cart. Your business has identified a cohort of shoppers with high purchase intent, it’s now mission-critical to ensure these visitors convert. Once shoppers are in a purchasing mood, make it easy for them to buyĪbandoned cart emails can be thought of as a failsafe against cart abandonment.Your follow-up emails should get customers to buy or at the very least, think about completing the purchase.There are two fundamentals behind effective abandoned cart emails: 5 best practices for writing better abandoned cart emails Given 75% of abandoned cart shoppers intend to complete their purchase, sending an abandoned cart email can keep shoppers in a buying mood, and make sure your products remain top of mind. Download Report What are abandoned cart emails?Ībandoned cart emails nudge shoppers who leave items in their online cart to complete their transaction. Learn what you can do to increase the lifetime value of your shoppers. Innovative loyalty programs are something your shoppers have come to expect. Loyalty Programs for the Next Wave of Shoppers